The public-market intelligence layer for distribution teams
See the whole territory.
Terrain researches the public market continuously (the FCA Register, Companies House, the trade press, firms' own sites) and hands it to your team as ranked prospects, live triggers and cited briefs. The research is done before you ask.
Public data only · every claim citedLive and hosted in the UK＊
TERRAIN · TERRITORY VIEWILLUSTRATIVE
01 DISCOVER02 RANK03 SIGNAL04 ROUTE
ACTIVITY
FOCUS DISCOVERING LAT 54.00 · LON -2.50
Where Terrain lives
Performance tells you what happened. Enablement makes the next thing happen.
That's where Terrain lives: the public market, researched continuously, delivered to every BDM as ranked prospects, live triggers and cited briefs that are ready before they ask. It sits alongside the reporting and data your business already runs.
The weekly rhythm
Map, Know, Win, Grow: the weekly rhythm
01
Map · Monday
See the whole patch, ranked, and plan the week.
Every advice firm in your region from the public registers, ranked by how addressable it is for your proposition, with the reasons spelled out. Then the week, planned around it.
Prospect fitFirms ranked with plain-English reasons, a shared starting point the team can challenge.
WhitespaceCoverage by region, town and network, biggest gap first.
MapPins coloured by fit, with 15, 30 and 45-minute drive-time bands.
My WeekMon–Fri plan with real driving routes and a feasibility check.
ILLUSTRATIVE
TOP PROSPECTS · RANKED, WITH REASONS
1Westmere Wealth Management94
2Oakhart & Reeve LLP88
3Cawthorne Advisory81
Know · before the meeting
Walk in knowing the firm. One screen, every source cited.
Each firm page joins up what the public record says: who owns it, who works there, what it has filed, who it uses and what has changed.
Organisation chartThe group structure and ownership chain at a glance.
Pre-call briefingA short "why now" built from permissions, ownership, network and recent deals.
One Firm ReportA full dossier to download, with a scorecard of every source checked.
ILLUSTRATIVE
Hollowgate Advisory
DIRECTLY AUTHORISED · 14 ADVISERS · MANCHESTER
Ownership changed this quarter; two senior advisers joined from a network firm.
FCA RegisterCompanies HouseTrade press
Win · in the room
A meeting with a reason, and the brief already written.
Why-now triggers arrive with the preparation done: a cited meeting brief, conversation starters and a pack for the whole day out.
Meeting briefAbout, talking points with citations, and questions to ask. See an example ↓
Conversation startersCurrent and verified openers for each firm.
DisplacementFirms using a competitor DFM, MPS or platform, flagged "just switched" or "entrenched".
Meeting packEvery stop on the day's route, prepared, copied in one click.
ILLUSTRATIVE
WHY NOW · NEW SIGNAL
Hollowgate Advisory: new ownership · brief ready
PRE-CALL BRIEFING
Grow · across the market
Know the market moving around it, and widen from there.
The movements that change a territory: advisers changing firms, firms changing networks, consolidators buying, competitors repositioning.
Network flowsWhere firms are moving between networks and consolidators. See it ↓
Talent & ActivityMovers, new joiners, firms hiring, lift-outs and warm intros.
NewsroomMarket themes, M&A signals and change detection, each traced to source.
Investment PulseCompetitor houses' published positioning, with a weekly read per house.
ILLUSTRATIVE
TODAYConsolidator acquires two Midlands advice firms
MONNetwork adds four appointed representatives in the North West
FRITeam lift-out: three advisers move to a new partnership
Inside a meeting brief
Ready before you ask. Cited before you use it.
MEETING BRIEF · VISIT PREP
Hollowgate Advisory
MANCHESTER · DIRECTLY AUTHORISED THU 10:30 · STOP 1 OF 3
1WHY NOW
Hollowgate changed ownership this quarter. Companies House shows a new person with significant control, and the firm's site now names a new investment committee.[1][2]
2ABOUT
Independent advice firm in Greater Manchester with 14 advisers across two offices. Focus on retirement planning and later-life advice. Two senior advisers joined from Northgate Network in July.[3]
3TALKING POINTS
The new committee is setting its direction now: a natural moment to introduce your proposition.[2]
Both incoming advisers list pension transfers as a specialism.[3]
The firm's recent content leans into decumulation for clients approaching retirement.[4]
4QUESTIONS TO ASK
How is the new committee approaching its provider panel this year?
What support would help the incoming advisers settle their clients?
What does good decumulation support look like for your team?
5REFERENCES
Companies House · persons with significant control · filed 2 Sep
Firm website · “Our investment committee”
FCA Register · individual records · Jul
Firm website · “Planning for retirement”
PUBLIC DATA · INFORMATION ONLY, NOT ADVICE · COPY/PASTE ONLY · ILLUSTRATIVE
1
A reason to be in the room
Triggers come from public filings and the firm's own announcements, so the meeting opens on something that changed, not a cold pitch.
2
The firm, in a paragraph
Ownership, people and focus summarised from the record. No more twenty minutes of tab-hopping before every call.
3
Points you can stand behind
Every talking point carries a numbered citation, so nothing reaches a client unverified.
4
Better questions
Questions shaped by what changed at the firm, so the conversation is about them.
5
Sources, listed
Each reference traces to its publisher. Copy the pack into your notes; Terrain never sends anything itself.
Spotlight · Network flows
See where firms are moving, and who is moving them.
Network flows maps firm moves between networks, into independence and into consolidators over 90, 180 or 360 days. It is built from FCA Register appointment records and Companies House control filings. Each ribbon shows how solid the evidence is, from rumoured to Companies House-confirmed, and every node opens a dated ledger of the firms behind it.
ILLUSTRATIVE · FICTIONAL NETWORKS
RumouredAnnouncedCompletedCompanies House confirmed
Follow the movement, not the list
A firm changing network or owner is rethinking how it works. Flows shows you where that is happening in your patch.
See consolidation as it builds
Which acquirers are growing in your region, and which firms they have taken, each move dated and evidenced.
Plan coverage at network level
Know which networks are gaining firms and which are losing them, and point the team at the relationships that matter next.
Evidence you can take upstairs
Export the ledger, or take the Network Landscape pack into the next planning meeting.
Capabilities
Three new lenses on the territory
What each part of Terrain does, and why it earns its place in a distribution team's week.
Prospect fit
Firms ranked by how addressable they are for your proposition, every score with its reasons.
WHY IT MATTERSA shared, explainable starting point the whole team can use and challenge.
Whitespace
Coverage by region, town, network or segment: firms in the market, in your book and in nobody's book.
WHY IT MATTERSShows where the untouched firms are, so coverage is planned on evidence rather than habit.
Segments
The shape of the book by autonomy, ownership, scale, network and platform.
WHY IT MATTERSSee the region's make-up at a glance, and drill from any slice to the firms behind it.
WHY IT MATTERSCoverage decisions you can evidence to leadership without building a deck.
Who it's for
Leverage for the whole team
For the BDM
Hours handed back
The public-source research done before you ask. Every meeting starts with a cited brief.
Your patch watched for why-now triggers while you're on the road.
For the sales manager
One live view of the region
Preparation at a consistently high standard across the whole team.
New joiners productive in their first week, not their first quarter.
For distribution leadership
Enablement at scale
Coverage decisions you can evidence; activity with a why-now attached.
Every output cited to a public source, auditable end to end.
Trust, by design
01
Nothing of yours to lose
Terrain holds none of your business or client data. Nothing installed, nothing integrated.
02
Public data, cited
Built on the FCA Register, Companies House and the trade press; every output cites its source.
03
Never sends
No email, no posting, no auto-anything. Output leaves by deliberate copy and paste.
04
Hosted in the UK＊
Application and data held at rest on UK servers; AI metered, logged and budget-gated.
Questions
Trust, security & questions
Early access, now inviting
The research is done before you ask.
Terrain isn't generally available yet. We're opening early access to a small number of UK distribution teams: register your interest and we'll be in touch with a walkthrough and an invitation.